I created WAG Hair to change that.

By sourcing globally and working directly with specialist manufacturers, I built a luxury Remy hair brand designed for women of every background, with richer brunettes, more wearable blends and shades created specifically for the undertones and textures seen across the UAE and wider Middle East.

At the centre of the collection is DESERT MOCHA, WAG Hair’s signature shade inspired by the warmth, richness and diversity of the UAE. A multi dimensional brunette blend designed to complement the nationalities, skin tones and lifestyles the region hosts.

But WAG Hair is more than hair.

I wanted to build a smarter, more sustainable future for luxury extensions by combining beauty with technology.

Through our AI powered Shade Concierge, digital catalogue system and salon finder platform, WAG Hair helps clients and salons discover more accurate shade matches while reducing unnecessary sample waste and outdated sourcing methods.

Instead of relying on excessive physical samples, we use:

• AI assisted shade matching
• real install imagery
• digital consultations
• salon discovery technology
• multi ethnic tone analysis

to create a more intelligent and sustainable luxury hair experience.

With over 25 years of manufacturing expertise behind us, our factory has helped set quality standards since 1999.

We specialise in premium virgin cuticle Remy hair, processed gently to preserve the natural cuticle structure for healthier looking hair designed to last up to 3 years with proper care.

WAG Hair is redefining luxury extensions for the modern GCC woman:

inclusive, intelligent, technology led and beautifully wearable.